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(250) 508.1409

Victoria, BC

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Is Google+ third time a charm?

Google is taking on Facebook once again. After failed attempts to break into the social networking juggernaut with Google Buzz and Google Wave (2009 & 2010 respectively), Google+ is focusing in on social relationships again with “real-life” sharing services. It looks like they take the Facebook Groups feature and kick it up a notch with Circles, Huddle...

Fight fire with fire

Recently a U.S. environmental group has created quite the stir by attacking Alberta’s oilsands and the way the do business. Without getting into the ethics of fossil fuels and energy consumption, I would like to discuss the way the attack and rebuttal have been handled. Corporate Ethics International, came out with a video, billboards and other online...

Social Media Strangers

There have been a few revelations on the internet regarding social connections. Facebook is still a roaring success of keeping in touch with user-selected friends and family, Twitter allows quick, rapid conversations within  140 characters. Two of the latest sites that are creating some buzz are ChatRoulette and Mystery Seeker. Both sites feed off randomness but...

Facebook privacy issues are out in the open.

Once again Facebook, and primarily it’s privacy issues has reared its ugly head. If you are 1 of the 350 million users, you will have noticed that recent upgrade went live Dec. 9. Facebook changed its openness options on what updates, status changes, photos etc. can be viewed by who. Simply put, it’s about letting you...

Social Media is not the new Holy Grail

Some things should never be changed. Kraft Foods has made some changes to the Australian icon, Vegemite. Sacrilegious! Besides an attempt to try to modernize something that I recognize to be as Aussie as kangaroos and boomerangs, Kraft opened up the naming of the new Vegemite to consumers via social media. Social Media has pounced on the...

Where do you fit in?

What does your social network usage say about you? I found a great article that breaks down consumer’ interests and habits based on whether they use Twitter, Facebook, MySpace or Linkedin. After conducting surveys on 5,000 individuals, Anderson Analytics has collected some interesting numbers and facts that can help businesses target potential consumers. Here is an abbreviation...