I was watching George Strombolopolous a few nights ago and Seth Godin was a guest. Seth had some great opinions and projections, and he said it best with "either you are in a race to the bottom, or a race to the top." Business these days is unwielding, cut-throat, and yet ripe for the picking. It seems...
I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to ditch the green bags. Instead of returning to the original, land-filling packaging, SunChips has decided stand up to the naysayers...
It seems that nowadays it is difficult to get away from lumbering zombies. After years of being in the shadow of the vampire (pun intended) it appears that the undead have found themselves in a social revival. There have been a surge of zombie sightings recently. From Hollywood flicks to video game to TV commercials, you...
The latest buzzword. Wikipedia’s definition: the study of ethics in the marketplace. For years now, companies have been working hard to "Go Green" (it's almost business suicide not to). What started out as company one-upper, has quickly become an expectation from consumable-conscious consumers. Purchase decisions are no longer just based on price comparison, or calorie intake...
The Christmas season can be hectic enough as it is. People spend a lot of time searching for that perfect gift for loved ones and friends. There are lots of lists and flyers to assist in finding that special toy for Bobby, or the ideal trinket for Aunt Ruby. But how can you share your opinion...
Perception vs. Reality. For years Hollywood has done a great job of portraying ad agencies as glorified frat parties, filled with designers lounging on couches with glamorous women, or playing foosball while mixing their micro-brewery beers with bowls of uppers/downers that can be found at the reception desk. Gone are the days of 3 martini lunches and...
