Where do you fit in?
What does your social network usage say about you? I found a great article that breaks down consumer’ interests and habits based on whether they use Twitter, Facebook, MySpace or Linkedin. After conducting surveys on 5,000 individuals, Anderson Analytics has collected some interesting numbers and facts that can help businesses target potential consumers.
Here is an abbreviation of an already condensed version of the findings. I have taken out the obvious points and kept the interesting goodies:
- There are 77 million Facebook users, according to the study, and Facebook users were almost completely average in their level of interest in most areas.
- They are more likely to be married (40%), white (80%) and retired (6%) than users of the other social networks.
- Facebook users skew a bit older and are more likely to be late adopters of social media.
- Extremely loyal to the site — 75% claim Facebook is their favorite site, and another 59% say they have increased their use of the site in the past six months.
- They especially like pop culture, with music, movies, TV and reading, ranking higher than average.
- They’re more likely to buy books, movies, shoes and cosmetics online than the other groups.
- They are more likely than others to use the service to promote their blogs or businesses.
- Some 31% buy coffee online, far above the average 21% of other social networkers.
- 43% said they could live without Twitter.
- They are the young, the fun and the fleeing.
- While MySpace users skew younger, they also said they’d used the site much less in the past six months.
- They’re more likely to have joined MySpace for fun and more likely to be interested in entertaining friends, humor and comedy, and video games.
- They’re less into exercise than any other social group but seek out parenting information more than any other.
- They are also more likely to be single (60%) and students (23%).
- LinkedIn has the only user group with more males than females (57% to 43%).
- They like all kinds of news, employment information, sports and politics.
- They also more likely to be into the gym, spas, yoga, golf and tennis.
- Excluding video-game systems, they own more electronic gadgets than the other social networkers, including digital cameras, high-definition TVs, DVRs and Blu-ray players.
- How do they unwind? Here were two surprises among the things they’re more interested in than the others: gambling and soap operas. Some 12% seek gambling information online (vs. an average of 7%), while 10% go online for soap-opera content (vs. an average of 5%).