Continuing on my theme of not requiring big money for big ideas, I want to draw your attention to a successful band that is as popular for their music videos as for their music. OK Go. If you have seen any of their music videos, you can appreciate the creativity and planning gone into each one....
It is finally summer. Along with the sun and the fun comes the latest installments of Hollywood blockbusters with their mega CGI productions. After being bombarded with a lot of this mainstream highly polished media it is as refreshing as a spring breeze to come across something new, creative, and (seemingly) basic. Check out this video below....
With my dealings with everyday life, I still continue to come across folks that are in denial that Social Media is here to stay. I recently came across a great video produced by a fellow agency that illustrates the monstrosity that is Social Media and the Internet. When you get into some of these stats, it...
I like to think of myself as a tech-savvy, hip guy. But there is etiquette to the gadgetry era that has seemed to have been deleted. This is a rant to all the folks that think answering a text while you are in a conversation with me is more important. And at what point did it...
My last post “Social Media Strangers” touched on a two new SM sites that revolve around randomness as a method to interactive with strangers. The more popular of the two; ChatRoulette has been the topic of quite a few conversations around here, as well as the new addiction of one of our colleagues. I had been struggling...
Creative projects are more than the cliché of blood, sweat and tears. There are years of industry experience, demographic pinpointing, identifying realistic unique selling differentiators, and colour psychology, etc.. A lot of ingredients in the recipe. So it is difficult to have projects shot down in a blaze of glory right into the dumpster (quickly or...
I started the workday as usual, going through the emails and making lists for the upcoming day. Lucky for me there were lots of emails concerned about any form of EDS I might be having. Who knew that at 31 I was in the target market for Viagra? Perhaps due to the fact that I am...
Just in time for the holidays I came across this list that breaks down just how magical Santa needs to be in order to gettr’ done. Over the years, I have been fortunate to have been taken care of by St. Nick. So I can appreciate all the hard work and months of prep needed. Having...
Building a corporate brand is a big job with a lot of components. Gone are the days when a logo, business cards, and a yellow page ad was considered a brand strategy. At Copeland, we offer Brand Audits that help determine company values, target markets, and personality. From the collected findings, the brand begins its building process....
The world is moving along one day at time. But the online world is a buzz with the next big thing. Social media sites are the latest craze, people making connections and spreading their opinions. Welcome to Web 2.0. But what of the looming online revolution? Here comes Web 3.0. Imagine being able to research your entire vacation...
