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Advertising is wicked sick.

3265635573_85bbc9ccd1Working in an ad agency, I am a firm believer that advertising works. I found this great video that is a reinforcement of the claim. It goes to show that great copywriting is worth its weight in gold.

Two Aussies flip a BMX bike on eBay for a 500% profit. Who wouldn’t want to be the proud owner of the “Wicked Sick” bike? Take a look at the video. It is a bit long, but the description they post is so funny. Besides having success on eBay, they also got a bit of buzz on some other social media sites. Not bad for an experiment.

PS. I was never good at bunny-hops.


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