Advertising is wicked sick.

Working in an ad agency, I am a firm believer that advertising works. I found this great video that is a reinforcement of the claim. It goes to show that great copywriting is worth its weight in gold.

Two Aussies flip a BMX bike on eBay for a 500% profit. Who wouldn’t want to be the proud owner of the “Wicked Sick” bike? Take a look at the video. It is a bit long, but the description they post is so funny. Besides having success on eBay, they also got a bit of buzz on some other social media sites. Not bad for an experiment.

PS. I was never good at bunny-hops.

[youtube=http://www.youtube.com/watch?v=Cd6-n7MhVg8&eurl=http%3A%2F%2Fadage.com%2Fadages%2Fpost%3Farticle_id%3D137981&feature=player_embedded]