The marketing industry is knee-deep in continuous cycles of innovation. A recent cycle was the introduction of websites. Companies were slapping up something, anything to create a presence (animated GIFs anyone?), and then they caught their breath, and a second wave came through to clean things up and optimize sites. Social Media was then introduced and the cycle...
I was watching George Strombolopolous a few nights ago and Seth Godin was a guest. Seth had some great opinions and projections, and he said it best with "either you are in a race to the bottom, or a race to the top." Business these days is unwielding, cut-throat, and yet ripe for the picking. It seems...
When the Sussex Safer Partnership ad “Embrace Life” won YouTube’s 2010 Ad of the Year, you knew they would have their hands full with following up with something as equally emotional and as beautifully constructed for the next campaign. With a new year comes a new spot. This time it follows a boy constructing a make-believe motorcycle...
Picture this: a quick trip to the local grocery market. Grabbing a few bananas here, a carton of milk there, you make a bee-line to the checkout by cutting down the cereal aisle. What ensues is a sensory overload. Colourful, cartoon-character toting boxes of sugar cranked cereals vie for your attention as you battle through. Now....
I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to ditch the green bags. Instead of returning to the original, land-filling packaging, SunChips has decided stand up to the naysayers...
It seems that nowadays it is difficult to get away from lumbering zombies. After years of being in the shadow of the vampire (pun intended) it appears that the undead have found themselves in a social revival. There have been a surge of zombie sightings recently. From Hollywood flicks to video game to TV commercials, you...
Pepsi’s current initiate: Pepsi Refresh Project, is ramping up speed. The idea is visitors post suggestions for possible projects that require funding. Covering areas such as health, culture, education and the planet, they are all admirable groups. With average donations of under $25,000, and 1 million + to go around, there will be lots of winners....
At the office, we are currently coming off a few very busy months that have kept us all running and working hard. It’s when you get a chance to catch your breath that you realize just how frantic things were, how loopy you had become and how much of your life it consumes. Here are a few...
Super Bowl XLIV is coming up February 7, 2010, and while it is still going to be a advertising gong show, it seems that the rising costs for TV spots has almost reached its limits. At an average cost of $2.5 - $3 million, some recession hit companies are pulling in the reins. Such notable names...
Perception vs. Reality. For years Hollywood has done a great job of portraying ad agencies as glorified frat parties, filled with designers lounging on couches with glamorous women, or playing foosball while mixing their micro-brewery beers with bowls of uppers/downers that can be found at the reception desk. Gone are the days of 3 martini lunches and...
