You’ve got your business “Big Idea”! Excellent, now where do you go? Creating a new product, real estate development, or commercial business is an exciting, intense project. There are many moving parts that require scrutiny and attention to detail. One of these is determining branding and market strategy. One of the first steps is determining what you are...
The marketing industry is knee-deep in continuous cycles of innovation. A recent cycle was the introduction of websites. Companies were slapping up something, anything to create a presence (animated GIFs anyone?), and then they caught their breath, and a second wave came through to clean things up and optimize sites. Social Media was then introduced and the cycle...
I was watching George Strombolopolous a few nights ago and Seth Godin was a guest. Seth had some great opinions and projections, and he said it best with "either you are in a race to the bottom, or a race to the top." Business these days is unwielding, cut-throat, and yet ripe for the picking. It seems...
It seems that brand identities have tipped the scales towards what is termed as 2.0 design. Perhaps I am aging myself again, but “back in my day” certain restrictions and processes had to be factored in when creating logos. How does it look on 2 colour printing? How does it work in reverse applications? Can it Fax?...
Recently, The Huffington Post - an online news site recently purchased by AOL - has joined the latest trend of crowdsourcing creative work with their “Huffington Post Politics Icon Competition.” It seems that the final straw has been drawn on large corporations seeking free work. When a company like AOL spends $315 Million to buy your company,...
Google is taking on Facebook once again. After failed attempts to break into the social networking juggernaut with Google Buzz and Google Wave (2009 & 2010 respectively), Google+ is focusing in on social relationships again with “real-life” sharing services. It looks like they take the Facebook Groups feature and kick it up a notch with Circles, Huddle...
When the Sussex Safer Partnership ad “Embrace Life” won YouTube’s 2010 Ad of the Year, you knew they would have their hands full with following up with something as equally emotional and as beautifully constructed for the next campaign. With a new year comes a new spot. This time it follows a boy constructing a make-believe motorcycle...
With the success of Google’s latest endeavor to catalog famous indoor art from museums around the world, RedBull and agency Loducca kicked up the cool factor. “Street Art View” allows users to use Google Maps to catalog and share street art. It has a random art feature, latest additions, and choose an artist options. Toss in...
Picture this: a quick trip to the local grocery market. Grabbing a few bananas here, a carton of milk there, you make a bee-line to the checkout by cutting down the cereal aisle. What ensues is a sensory overload. Colourful, cartoon-character toting boxes of sugar cranked cereals vie for your attention as you battle through. Now....
Continuing on my theme of not requiring big money for big ideas, I want to draw your attention to a successful band that is as popular for their music videos as for their music. OK Go. If you have seen any of their music videos, you can appreciate the creativity and planning gone into each one....
