Huffington Post crowdsourcing leaving bitter taste.
Recently, The Huffington Post – an online news site recently purchased by AOL – has joined the latest trend of crowdsourcing creative work with their “Huffington Post Politics Icon Competition.”
It seems that the final straw has been drawn on large corporations seeking free work. When a company like AOL spends $315 Million to buy your company, one would expect they could afford to hire a designer for creative work….
The backlash from designers is getting widespread via Twitter and Facebook. And there are already 5 pages of negative comments on the Huffington Post page already.
Oh look, another page of comments added since I started this post. Tick, Tick, Tick.
Nothing gets my blood boiling more than crowdsourcing creative. Trying to justify an expectation of free work from multiple contributors is outrageous. Imagine crowdsourcing for other professions. Would you request having 100 dentists / doctors / plumbers / etc. to do work for you and then only pay one? Bah! How many HP / AOL managers are receiving high fives and firm handshakes for a job well done in lieu of their salaries?
The sad reality is that people will contribute to this competition, and someone will win. But at what cost to the designers.
Here is the contest link, along with the long list of comments.
What is your take on crowdsourcing? I would love to hear people try to justify it.