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(250) 508.1409

Victoria, BC

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SunChips making noise for the environment.

I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to  ditch the green bags. Instead of returning to the original, land-filling packaging, SunChips has decided stand up to the naysayers...

Zombies lumber into Sears

It seems that nowadays it is difficult to get away from lumbering zombies. After years of being in the shadow of the vampire (pun intended) it appears that the undead have found themselves in a social revival. There have been a surge of zombie sightings recently. From Hollywood flicks to video game to TV commercials, you...

Corporate Kindness

Pepsi’s current initiate: Pepsi Refresh Project, is ramping up speed. The idea is visitors post suggestions for possible projects that require funding. Covering areas such as health, culture, education and the planet, they are all admirable groups. With average donations of under $25,000, and 1 million + to go around, there will be lots of winners....

Fight fire with fire

Recently a U.S. environmental group has created quite the stir by attacking Alberta’s oilsands and the way the do business. Without getting into the ethics of fossil fuels and energy consumption, I would like to discuss the way the attack and rebuttal have been handled. Corporate Ethics International, came out with a video, billboards and other online...

The Big Bang explodes onto your screen

It is finally summer. Along with the sun and the fun comes the latest installments of Hollywood blockbusters with their mega CGI productions. After being bombarded with a lot of this mainstream highly polished media it is as refreshing as a spring breeze to come across something new, creative, and (seemingly) basic. Check out this video below....

The numbers don’t lie

With my dealings with everyday life, I still continue to come across folks that are in denial that Social Media is here to stay. I recently came across a great video produced by a fellow agency that illustrates the monstrosity that is Social Media and the Internet. When you get into some of these stats, it...

I’m no Rocket Scientist.

I have been trying out Microsoft’s free Office Web Apps that came out last week. All you need is a Windows Live account (read Hotmail account, and who doesn’t have one of those?) Needless to say, I have been pretty impressed on how it is as a first-gen cloud app goes. While it does not have...

Is your brain broken?

At the office, we are currently coming off a few very busy months that have kept us all running and working hard. It’s when you get a chance to catch your breath that you realize just how frantic things were, how loopy you had become and how much of your life it consumes. Here are a few...

How has it come to this?

I like to think of myself as a tech-savvy, hip guy. But there is etiquette to the gadgetry era that has seemed to have been deleted. This is a rant to all the folks that think answering a text while you are in a conversation with me is more important. And at what point did it...