The marketing industry is knee-deep in continuous cycles of innovation. A recent cycle was the introduction of websites. Companies were slapping up something, anything to create a presence (animated GIFs anyone?), and then they caught their breath, and a second wave came through to clean things up and optimize sites. Social Media was then introduced and the cycle...
It seems that brand identities have tipped the scales towards what is termed as 2.0 design. Perhaps I am aging myself again, but “back in my day” certain restrictions and processes had to be factored in when creating logos. How does it look on 2 colour printing? How does it work in reverse applications? Can it Fax?...
Recently, The Huffington Post - an online news site recently purchased by AOL - has joined the latest trend of crowdsourcing creative work with their “Huffington Post Politics Icon Competition.” It seems that the final straw has been drawn on large corporations seeking free work. When a company like AOL spends $315 Million to buy your company,...
