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Victoria, BC
(250) 508.1409
bradfelt@creativejuices.ca
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(250) 508.1409

Victoria, BC

Mon - Fri 8.30 - 17.00

Social Media Strangers

There have been a few revelations on the internet regarding social connections. Facebook is still a roaring success of keeping in touch with user-selected friends and family, Twitter allows quick, rapid conversations within  140 characters. Two of the latest sites that are creating some buzz are ChatRoulette and Mystery Seeker. Both sites feed off randomness but...

Tales of a Prima Donna

Creative projects are more than the cliché of blood, sweat and tears. There are years of industry experience, demographic pinpointing, identifying realistic unique selling differentiators, and colour psychology, etc.. A lot of ingredients in the recipe. So it is difficult to have projects shot down in a blaze of glory right into the dumpster (quickly or...

Ethonomics

The latest buzzword. Wikipedia’s definition: the study of ethics in the marketplace. For years now, companies have been working hard to "Go Green" (it's almost business suicide not to). What started out as company one-upper, has quickly become an expectation from consumable-conscious consumers. Purchase decisions are no longer just based on price comparison, or calorie intake...

Junk Spammers Beware!

I started the workday as usual, going through the emails and making lists for the upcoming day. Lucky for me there were lots of emails concerned about any form of EDS I might be having. Who knew that at 31 I was in the target market for Viagra? Perhaps due to the fact that I am...

Santa Claus should be one svelt fella.

Just in time for the holidays I came across this list that breaks down just how magical Santa needs to be in order to gettr’ done. Over the years, I have been fortunate to have been taken care of by St. Nick. So I can appreciate all the hard work and months of prep needed.  Having...

Facebook privacy issues are out in the open.

Once again Facebook, and primarily it’s privacy issues has reared its ugly head. If you are 1 of the 350 million users, you will have noticed that recent upgrade went live Dec. 9. Facebook changed its openness options on what updates, status changes, photos etc. can be viewed by who. Simply put, it’s about letting you...

Where is my martini and lines of coke?

Perception vs. Reality. For years Hollywood has done a great job of portraying ad agencies as glorified frat parties, filled with designers lounging on couches with glamorous women, or playing foosball while mixing their micro-brewery beers with bowls of uppers/downers that can be found at the reception desk. Gone are the days of 3 martini lunches and...

Branding is more than a just a logo.

Building a corporate brand is a big job with a lot of components. Gone are the days when a logo, business cards, and a yellow page ad was considered a brand strategy. At Copeland, we offer Brand Audits that help determine company values, target markets, and personality. From the collected findings, the brand begins its building process....