Where is my martini and lines of coke?
Perception vs. Reality. For years Hollywood has done a great job of portraying ad agencies as glorified frat parties, filled with designers lounging on couches with glamorous women, or playing foosball while mixing their micro-brewery beers with bowls of uppers/downers that can be found at the reception desk.
Gone are the days of 3 martini lunches and HR violation conversations of the Mad Men era. Say goodbye to the 70’s-80’s era of strippers and coke, black turtlenecks, and “I don’t do that, I am a designer” attitude. Oh the good ol’ days…
We now have Agency 3.0. Nowadays the lines have become blurred with what each employee offers. Our Account Reps know about composition, branding, and photography. The Creative department is engrained in strategy and client management. Employees are more diverse in their offerings. Strategy, Creative, Social Media, these are areas that they need to be strong in. ALL of them.
Sure we still have fun, it still gets the creative juices flowing, but the reality is that this is a business with a lot on the line. It is a result-based industry that no longer has room for frivolous partying on the client’s bill. Budgets are getting smaller, and expectations higher. It is hard to keep that in mind after a few stiff drinks.
Enough with the clichés. Now, has anybody seen my RedBull?