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Victoria, BC
(250) 508.1409
bradfelt@creativejuices.ca
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(250) 508.1409

Victoria, BC

Mon - Fri 8.30 - 17.00

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Web 3.0? Oh!

The world is moving along one day at time. But the online world is a buzz with the next big thing. Social media sites are the latest craze, people making connections and spreading their opinions. Welcome to Web 2.0. But what of the looming online revolution? Here comes Web 3.0. Imagine being able to research your entire vacation...

November 4, 2009
Brad
Uncategorized
5
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Are you Awesome too?

Have you ever had the fortune to work on a major project where the budget is "whatever it takes to get it right" and expectations are high? And while you are on said job, you find the winning idea super fast? Fast, as in the first idea you put to paper fast? At the agency we use a brainstorming...

October 9, 2009
Brad
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4
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Social Media is not the new Holy Grail

Some things should never be changed. Kraft Foods has made some changes to the Australian icon, Vegemite. Sacrilegious! Besides an attempt to try to modernize something that I recognize to be as Aussie as kangaroos and boomerangs, Kraft opened up the naming of the new Vegemite to consumers via social media. Social Media has pounced on the...

September 30, 2009
Brad
Branding, Social Networking
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CGI is so passé II

The phenom of the “Got Talent” shows has created another YouTube superstar like the UK’s Susan Boyle. The latest success story is from the Ukraine spin-off version. 24 year old Kseniya Simonova (who ended up winning the show) creates an amazing sand animation on stage. She tells the story of people’s suffering during the German invasion...

September 23, 2009
Brad
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2
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Warning! Magazines Photoshop their pictures!!

French politicians are teaming up with eating disorder experts to putting together a bill that would require magazine spread, ads and packaging designs to have warnings for airbrushed photos. While not as graphic and in your face as cigarette warnings, the penalties are hefty enough; $16,000 or 50% of the ad campaign cost. Certainly nothing to...

September 21, 2009
Brad
Uncategorized
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I hate artists

Maybe that is a little harsh. I am jealous of artists. I am a pixel-pusher that can draw really good stick figures, but that is about it. So when I came across a fantastic painter—Francoise Nielly living in Paris—my jealousy boiled over. She creates some spectacular portraits using a painting knife, cake-frosting thick paint, and vibrant, bold...

September 10, 2009
Brad
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WWF lays a Smackdown on DDB Brasil

They say that any publicity—no matter how bad—is good publicity. Sometimes it is so bad that it gives you a swift kick and a black eye for all the world to see. Social media allows these firecrackers and quickly turns them into full-blown bonfires. A few months ago a print ad done by DDB Brasil on behalf...

September 4, 2009
Brad
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Disney loves men in spandex

Most of you have heard that Disney has started the purchase of Marvel for $4 billion bucks. It is good to see that the Happiest Place on Earth hasn’t been hurt too much from the gloom of the economy. This is a pretty big deal. Obviously Disney is hoping to expand on the success of Marvels’ Spider-Man,...

September 2, 2009
Brad
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Pepsi and CBS hookup for putting Video ads into Magazines

The Sept. 18 issue of Entertainment Weekly (LA and NY only) will preview the upcoming fall season on CBS. Ho-hum right? Well, not quite. In these two cities, there will be special editions that will have “paper-thin interactive video players” built into the article. It will have multiple videos that the reader can choose from. Pretty...

August 19, 2009
Brad
Uncategorized
0
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Located in Victoria, BC, CreativeJuices provides Branding, Marketing, Design, and Art Direction for a variety of industries from real estate to high technology.
(250) 508.1409
bradfelt@creativejuices.ca