When I tell people I am in advertising I get drastically different responses. Half are in total awe—they think I draw pretty pictures while sipping RedBull and playing foosball—while the other half look at me with such disdain you would think I said I was a used-car salesman. (NO OFFENCE TO OUR CAR SALESMEN CLIENTS AT...
With the summer blockbuster movies in full swing, comes the big budget, adrenaline stuffed, CGI overloaded must sees. Movies nowadays are costing in the hundreds of millions of dollars, but do you need to break the bank to get a cool idea out there? Movies are becoming dependent on high-end graphics to make up for content. I...
The latest controversial billboard for Calvin Klein has people talking. The gigantic ad—located in Manhattan—“ shows a young woman lying on top of a man, while kissing another man. All three models are topless. Another male model reclines on the floor with his jeans unbuttoned.” – Marketing Magazine. They say that any publicity is good publicity,...
There is an article in the Times Colonist today about how BC Ferries is not planning on adding earlier and later sailings during the Olympics. There are 19 events in Whistler and 12 in Vancouver that are too early for ferry-goers as well as 8 men’s hockey games that end too late to make the boat...
Collaborate and Create. This is the new mantra. Include the client throughout the process of projects. It is not “us” vs. “them”. It is “us” and “them” Fear not! This does not devalue you and your company. Your experience is still valued, as long as you can prove that you have an opinion and that you...
I have found a great article about the foreseeable doom of Facebook, Twitter, and any other freebee social media sites. At what point is it no longer practical to offer free services (bandwidth, storage, personnel) for free with out a business plan to ensure some sort of income? Venture capitalists who back these sites like to...
It is amazing how viral social media can create a firestorm out of a small match. Case in point: The Domino’s YouTube video of employees messing with customers food. While disgusting and stupid (did they think they wouldn’t get caught?) it has become a very popular video. In 24 hours the video went from 20,000 views...
A lot of people are aware that NFL Superbowl 43 is right around the corner. Based on a non-government funded survey, 33.85% of my closest friends will be watching the Superbowl just for the American commercials. Most of them don’t even know a thing about football, let alone who is playing. What does this mean? In a...
