Hug Your Neighbor
Collaborate and Create.
This is the new mantra. Include the client throughout the process of projects. It is not “us” vs. “them”. It is “us” and “them” Fear not! This does not devalue you and your company. Your experience is still valued, as long as you can prove that you have an opinion and that you know what you are talking about. After all, they did hire you because you know something.
Of course, not every client is a marketing expert, but through discussion and education, you will get a champion on the inside. If the client is part of the process, they are emotionally attached and will fight to get it approved.
Gone should be the days of squirreling away to come up with design concepts, then surprising clients who are expecting something else. Get important information direct from the horses mouth early, get those hidden gems of insight out at the beginning rather than after. The end product can only benefit as well as speed up processes. Want to give it a try? Give us a call.