The Coles Notes on Twitter Stats

Recently, a social media analytics company – Sysomos Inc. – analyzed over 11.5 million Twitter accounts and have come up with very detailed findings. I have collected the summarized version, but you can check out the full version of their findings here.

• 72.5% of all users joining during the first five months of 2009
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people
• 5% of Twitter users account for 75% of all activity (see the report on analysis of top-5% users)
• New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
• More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

These numbers make me feel better. At least I am not the only one that has problems reaching all 44 million + users. I guess I will slowly build up my empire one follower at a time.