Branding + Brand Standards

Naz Rayani and his Heart Pharmacy Team have been pillars in the community focused on improving customer health and supporting community initiatives for over 30 years. Originally branded under the Peoples Pharmacy, they realized that they needed a brand that showcased their renewed focus on community improvement and patient outcomes.

CreativeJuices was tasked to exemplify the re-alignment of the companies values and market proposition. The transition to Heart Pharmacy required a significant checklist of elements needing to be converted to the new branding. Initial logo, signage, print promotions, internal brand posters, stationary, flyers, and shelf tags/toppers are only a few projects completed.