{"id":6460,"date":"2010-01-28T10:06:27","date_gmt":"2010-01-28T17:06:27","guid":{"rendered":"http:\/\/copelandcommunications.wordpress.com\/?p=2135"},"modified":"2010-01-28T10:06:27","modified_gmt":"2010-01-28T17:06:27","slug":"ethonomics","status":"publish","type":"post","link":"https:\/\/www.creativejuices.ca\/create\/ethonomics\/","title":{"rendered":"Ethonomics"},"content":{"rendered":"<p><a rel=\"attachment wp-att-2136\" href=\"http:\/\/copelandcommunications.wordpress.com\/2010\/01\/28\/ethonomics\/greenenergy\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-2136\" title=\"greenenergy\" src=\"http:\/\/copelandcommunications.files.wordpress.com\/2010\/01\/greenenergy.jpg?w=250\" alt=\"\" width=\"161\" height=\"186\" \/><\/a>The latest buzzword. Wikipedia\u2019s definition: the <em>study of ethics in the marketplace<\/em>. For years now, companies have been working hard to &#8220;Go Green&#8221; (it&#8217;s almost business suicide not to). What started out as company one-upper, has quickly become an expectation from consumable-conscious consumers. Purchase decisions are no longer just based on price comparison, or calorie intake numbers. The newest differentiator is how much wastage is saved through product creation, packaging and distribution. Not only does it benefit the companies bottom line, but it is also great for market positioning.<\/p>\n<p>The numbers are staggering when auditing behemoth companies*:<\/p>\n<ul>\n<li>General      Mills has reduced yogurt packaging enough to save 1,200 tons of plastic      annually.<\/li>\n<li>Unilever      has reduced water consumption by 63%, and CO2 emissions by 39%.<\/li>\n<li>Frito-Lay      have one-third of their factories at \u201czero landfill\u201d status.<\/li>\n<\/ul>\n<p>Small tweaks on their end make significant differences. Sure, they are saving the planet (as much as possible), but they are also attracting green consumers willing to buy efficient products. It\u2019s a win-win. Now that\u2019s good business.<\/p>\n<p>While you might not have the distribution levels as Coke, Walmart, or Unilever, every bit helps. Our own office consumables have been dramatically reduced to do our part. What changes in your company can be made?<\/p>\n<p><em>* sourced via fastcompany.com<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest buzzword. Wikipedia\u2019s definition: the study of ethics in the marketplace. For years now, companies have been working hard to &#8220;Go Green&#8221; (it&#8217;s almost business suicide not to). What started out as company one-upper, has quickly become an expectation from consumable-conscious consumers. Purchase decisions&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[265,312],"tags":[330,331,332,333,334,335],"class_list":["post-6460","post","type-post","status-publish","format-standard","hentry","category-branding-2","category-life","tag-coke","tag-fast-company","tag-go-green","tag-unilever","tag-walmart","tag-wikipedia"],"_links":{"self":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/6460","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/comments?post=6460"}],"version-history":[{"count":0,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/6460\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/media?parent=6460"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/categories?post=6460"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/tags?post=6460"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}