{"id":4779,"date":"2010-11-05T16:03:24","date_gmt":"2010-11-05T23:03:24","guid":{"rendered":"http:\/\/copelandcommunications.wordpress.com\/?p=4779"},"modified":"2017-11-16T00:20:08","modified_gmt":"2017-11-16T00:20:08","slug":"sunchips-making-noise-for-the-environment-2","status":"publish","type":"post","link":"https:\/\/www.creativejuices.ca\/create\/sunchips-making-noise-for-the-environment-2\/","title":{"rendered":"SunChips making noise for the environment."},"content":{"rendered":"

I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to\u00a0 ditch the green bags.<\/p>\n

Instead of returning to the original, land-filling packaging, SunChips has decided stand up to the naysayers with a bit of a tongue-in-cheek retort. See video here<\/a>. On their Facebook page, SunChips is offering to mail out earplugs to whomever asks. Love it. They understand what is at stake here.<\/p>\n

What is more surprising: That consumers find noise control is more important than reducing packaging waste? Or that a company has not bent to some noisy, public resistance and done an about-face. Choosing instead to stick to their guns and their environmental initiative?<\/p>\n

Hopefully this sassy stance gets some justified PR and gives the “Sorry But I Can’t Hear You Over This SunChips Bag<\/a>” Facebook group a revelation that this is bigger than their self-indulgence.<\/p>\n","protected":false},"excerpt":{"rendered":"

I heard some comforting news this week. SunChips Canada has decided to keep their eco-friendly, biodegradable bags in circulation. Even after much heated debate about the bags being too noisy which has caused the US brand to\u00a0 ditch the green bags. Instead of returning to…<\/p>\n","protected":false},"author":1,"featured_media":10129,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262,336,265,312,263,355],"tags":[270,356],"class_list":["post-4779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-blog-2","category-branding-2","category-life","category-marketing","category-package-design","tag-facebook","tag-sunchips"],"_links":{"self":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/4779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/comments?post=4779"}],"version-history":[{"count":1,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/4779\/revisions"}],"predecessor-version":[{"id":10144,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/4779\/revisions\/10144"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/media\/10129"}],"wp:attachment":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/media?parent=4779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/categories?post=4779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/tags?post=4779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}