{"id":126,"date":"2009-01-29T09:08:32","date_gmt":"2009-01-29T17:08:32","guid":{"rendered":"http:\/\/copelandcommunications.wordpress.com\/?p=126"},"modified":"2009-01-29T09:08:32","modified_gmt":"2009-01-29T17:08:32","slug":"alright-superbowl-43-whos-playing","status":"publish","type":"post","link":"https:\/\/www.creativejuices.ca\/create\/alright-superbowl-43-whos-playing\/","title":{"rendered":"Alright! SuperBowl 43!! Who\u2019s playing?"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-131\" title=\"92020069-011\" src=\"http:\/\/copelandcommunications.files.wordpress.com\/2009\/01\/92020069-011.jpg\" alt=\"92020069-011\" width=\"228\" height=\"151\" \/><\/p>\n<p>A lot of people are aware that <a href=\"http:\/\/www.nfl.com\/superbowl\/43\" target=\"_blank\">NFL Superbowl 43<\/a> is right around the corner. Based on a non-government funded survey, 33.85% of my closest friends will be watching the Superbowl just for the American commercials. Most of them don\u2019t even know a thing about football, let alone who is playing.<\/p>\n<p>What does this mean? In a world of the looming death of TV commercials\u2014thanks to PVR\u2014it is surprising how much a hot commodity Superbowl ads are. It means that it pays to advertise, no matter the price.<\/p>\n<p>Some 97.5 million people tuned into the game last year, reports the Nielsen Company. That is some great face time with a whack of people.<\/p>\n<p>According to a NBC spokesman, as of Jan. 12, a whopping 90% of the 67 slated openings have been purchased. Not bad for a country wrack with economic turmoil. This year a 30 second spot will run you $3 million. That is a lot of zeros. But it is paying off for the folks that can find the funds. A few more interesting stats to note (based on Nielson information):<\/p>\n<p>\u2022\u00a0\u00a0\u00a0 Collectively, Super Bowl 2008 advertisers saw a 24 percent increase in Web traffic after the big game last year.<\/p>\n<p>\u2022\u00a0\u00a0\u00a0 Super Bowl ads in the last three years generated an average of 31% higher break-through and 93% higher likeability, compared to the typical ad on television<\/p>\n<p>\u2022\u00a0\u00a0\u00a0 After last year\u2019s halftime performance by Tom Petty &amp; the Heartbreakers, Billboard reported that the band\u2019s catalog album &#8220;Greatest Hits&#8221; made a 196% jump in weekly sales.<\/p>\n<p>\u2022\u00a0\u00a0\u00a0 Super Bowl commercials placed on YouTube received over 6 millions views in two days.<\/p>\n<p>For a complete breakdown of what the Superbowl really means, jump to:<a href=\"http:\/\/www.nielsen.com\/media\/2009\/pr_090123.html\" target=\"_blank\"> http:\/\/www.nielsen.com\/media\/2009\/pr_090123.html<\/a><\/p>\n<p>So enough stats, let\u2019s hope the game is going to be exciting as the commercials. And pass the nachos.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A lot of people are aware that NFL Superbowl 43 is right around the corner. Based on a non-government funded survey, 33.85% of my closest friends will be watching the Superbowl just for the American commercials. Most of them don\u2019t even know a thing about&#8230;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[262,263],"tags":[],"class_list":["post-126","post","type-post","status-publish","format-standard","hentry","category-advertising","category-marketing"],"_links":{"self":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/comments?post=126"}],"version-history":[{"count":0,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/posts\/126\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/media?parent=126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/categories?post=126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.creativejuices.ca\/create\/wp-json\/wp\/v2\/tags?post=126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}