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Facebook is being sneaky again. Tsk. Tsk.

42-16217443Working in an agency I am a bit on the fence about the latest backlash that Facebook has been getting. I had been given the heads-up that Facebook has now put together a new “Facebook Ads” feature. The site states:

“Facebook occasionally pairs advertisements with relevant social actions from a user’s friends to create Facebook Ads. Facebook Ads make advertisements more interesting and more tailored to you and your friends. These respect all privacy rules.”

The issue I am struggling with is: It’s great to be able to tailor advertising as specific as possible, while on the flip side, how much collection of personal information is too much? Is it made even more suspicious because the opt out option nicely tucked away? It’s under: Settings > Privacy Settings > Facebook Ads > Appearance-None. Definitely not a section I visit regularly.

So what is your take? Will you allow the ads or opt out?

Comments: 3

  • matthew
    July 27, 2009 4:17 pm

    I honestly don’t mind it right now. The only options for this are to “Only my friends” and “No one”. Since Facebook already spams my profile picture and pictures of me to all of my friends anyway, what’s the problem if they are using them for advertising. When you post an image to Facebook you “…grant us a non-exclusive, transferable, sub-licensable, royalty-free, worldwide license to use any IP content…”. They’re using the resources available to them by turning user-generated content in to specifically targeted ad campaigns.

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